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Oh look, another insensitive, wannabe 'woke' ad campaign. Here's how to stop f*cking up.

Russians may have had luck advertising on Facebook.
Dove, not so much. 
SEE ALSO: Facebook let advertisers buy ads targeting ‘Jew haters’
The soap company apologized this week for an ad that showed a black woman removing her brown shirt and revealing a white woman in a lighter shirt underneath. 

An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017

But that non-apology begs the question: How the f*ck did this happen? 
Grossly, it’s just another example of a major corporation failing when it comes to wannabe woke

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