Amazon is selling you a bunch of stuff through secret brands
Do you wear Amazon? You may not even know it if you do.
Amazon has long sold commodity-type goods like batteries and baby wipes through its own prominently marked brands. But as it’s branched into more variable categories like food and fashion, it’s quietly launched a stable of satellite in-house labels that make no mention of their giant parent company.
SEE ALSO: Amazon’s homegrown products are moving beyond batteries and baby wipes
And several more of these sorts of secret Amazon brands may be in the works. A Quartz deep dive into the company’s hundreds of trademark filings on Monday offers a hint