What Facebook's most 'meaningful' Groups tell us about Zuckerberg's grand vision
Facebook’s newest priority isn’t a shiny new technology or a funky new predictive algorithm. It’s Groups, one of the earliest features on TheFacebook.com.
These aren’t your sophomore year of college Groups though. Facebook is pointing to a series of highly-engaged collectives that highlight why they believe that Groups will play an important part in the future of Facebook—and fulfill CEO Mark Zuckerberg’s goal to “bring the world closer together.”
It comes down to a particular word: “meaningful.”
Facebook’s representatives keep coming back to this word when discussing Groups. Maybe that’s because the feature initially lent it self to jokes like “Bring Back The