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Amazon launches an Instagram clone because shopping

Amazon has launched a social network… of sorts.
The online shopping giant’s latest app feature, called Amazon Spark, is an Instagram-like feed of shoppable photos posted by Prime members. Users can react to the content with “smiles” (Amazon’s version of a “like”) and comment or tap an icon embedded in the photo to visit the product pages of the items being discussed.
SEE ALSO: Amazon has quietly turned its mobile app into a weird and wonderful ecommerce arsenal
Most of the posts resemble those of any other social network. There’s news stories, updates about people’s days and random musings. The only difference is

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