Sorry, Blue Apron: Amazon is already selling its own meal kits
The nightmare scenario that’s dogged Blue Apron’s stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.
An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company’s grocery service, AmazonFresh, in certain markets, GeekWire first reported.
Rumors that such a service was in the works had sent Blue Apron’s already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.
Amazon’s foray into the category doesn’t exactly come as a surprise; the company previously filed a trademark application for “prepared