Gene Simmons wants to trademark the devil horns gesture, so good luck with that
Devil horns, the American Sign Language gesture for “I love you,” or Gene Simmons’ personal creation?
That will be for the U.S. Patent and Trademark Office to decide, because the Kiss frontman just filed an application for trademark ownership of his iconic hand gesture.
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According to the application Simmons filed Friday, the gesture was first used commercially on Nov. 14, 1974, which was during Kiss’ Hotter than Hell Tour.
Simmons wants trademarked use of the gesture for “entertainment, namely, live performances by a musical artist; personal