Brands that fled YouTube over hate videos are already back
Well, that didn’t last long.
Nearly half of the American brands that made a show of pulling their ads from YouTube over placements on extremist videos in March have resumed advertising on the platform, according to tracking firm MediaRadar.
The firm says six of the thirteen of the major companies—General Motors, Johnson & Johnson, Nestle, AT&T, Verizon, and Walmart—ran YouTube ads at some point last month.
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The analysis does note, however, that the latter three only appeared as part of joint ads with partners and