Snapchat is on a crusade to show why it's better than Facebook (hint: size isn't everything)
Snap’s got a message for their haters, naysayers, and short-sellers pointing to their supposedly slowing growth: New users are overrated (especially when our existing users are so engaged).
At a time when Snap’s stock is hovering at a disappointingly low $18 while Facebook rolls out copycat product after copycat product, Snap released two new studies on Monday showing who’s using Snapchat, and why that is.
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Snap’s new research shows that engagement on the app’s high, and influential, too—among other ways they demonstrate this, Snapchat (as they tell it)