Hard-hitting viral Ramadan ad draws strong mixed emotions on social media
A terrorist strapped with a suicide vest confronts his would-be victims in a back-and-forth musical chorus that ultimately defuses his violent plans.
That’s the weighty premise of a viral Ramadan ad that’s sparked a wide-ranging social media discussion on terrorism this week.
The three-minute video, a commercial for Kuwait-based telecom Zain, has racked up more than 3 million views on YouTube in the past few days.
It opens on a man hunched over a set of homemade explosives at a workbench as a disembodied child’s voice implores him to rethink his mission.
“I will tell God everything,” the young girl in the voiceover says.