TV networks: Television is still the best, but here's our exclusive Snapchat Shows
NBC has a dominant run of broadcast events coming up: the World Cup, the Winter Olympics, and the Super Bowl.
And yet, the media giant spent most of its yearly advertiser lovefest either downplaying the importance of social media giants—or announcing partnerships with them.
SEE ALSO: Snapchat says it’s a camera company with more TV-like content to come
This year’s Upfront presentations, where networks attempt to surprise and delight advertisers in order to get their money, were filled with old media companies trying to show just how well they can do new media. NBCUniversal mentioned Facebook, YouTube, and Snapchat, as well as the