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Alexa is absolutely crushing its smart assistant competition — but Apple is looming

Alexa is absolutely crushing the smart assistant competition.
Amazon’s line of AI voice-controlled Echo speakers gobbled up a massive 70.7 percent of the marketshare in the first forecast on digital assistant usage by business research firm eMarketer. Alexa-enabled devices lapped the next closest competitor, Google, by nearly 50 percent of the marketshare, as just 23.8 percent of users reported they’ll use the Home speaker. “Others,” which include offerings from Lenovo, LG, Harmon Kardon, and Mattel, hold just 5.6 percent of users. 
The forecast reports 35.6 million Americans said they’ll use a voice-activated assistant device — defined as a “standalone device whose core

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