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Nigel Barker breaks down the benefits of inclusive marketing in business

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers.
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Inclusive marketing is marketing that doesn’t specifically target one demographic nor does it rely on the traditional stereotypes we set up amongst ourselves and with other people
On the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to

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