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Cafe says it'll only hire women who don't wear makeup or smoke

Japan is known for its wacky cafe themes, and it’s latest? A “makeup free” zone.
The cafe, aptly named Naturalia, says it’ll only hire women who don’t wear any makeup.
SEE ALSO: Japan opens cafe with beds for naps, basically a dream come true
Cafe staff say in a YouTube video promoting its concept, that the owners came up with the concept after they were unable to find a cafe in their city where the staff looked “plain and ordinary” — so they decided to create one themselves.

The owners are about to launch a second branch in Tokyo, after their original cafe in

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