Waku-doki and the power of a thrill
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Waku-doki – shortened from “Waku waku doki doki” – is a Japanese phrase that translates to a feeling of “heart-pumping excitement.”
It’s that surge of emotion when your team scores in the final seconds. It’s the thrill swirling in your gut while a plane is about to take off. Equal parts anticipation and joy, waku-doki is an emotion we’ve all felt – and keep coming back for.
As any adrenaline junkie knows, going after that next big thrill can be addictive. But why? We’ll explore the power of waku-doki, what excitement does to