Webpress Daily


Heinz actually uses the ad campaign pitched by Don Draper in 'Mad Men'

It’s said that life imitates art. That seems especially true if you’re a ketchup company, and said art contains a bunch of free ideas for selling ketchup.
Heinz is pulling its latest ad campaign straight from the smoke-filled boardrooms of Mad Men’s Sterling Cooper Draper Pryce.
SEE ALSO: ‘Mad Men on acid’ gallery is the aesthetic that’s about to take over your Instagram feed
The condiment brand plans to run a set of billboards and print ads cribbed from a pitch Don Draper made to a fictionalized version of the company in the AMC series.
The ads are stark and minimalist in the understated

Original Article