Heinz actually uses the ad campaign pitched by Don Draper in 'Mad Men'
It’s said that life imitates art. That seems especially true if you’re a ketchup company, and said art contains a bunch of free ideas for selling ketchup.
Heinz is pulling its latest ad campaign straight from the smoke-filled boardrooms of Mad Men’s Sterling Cooper Draper Pryce.
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The condiment brand plans to run a set of billboards and print ads cribbed from a pitch Don Draper made to a fictionalized version of the company in the AMC series.
The ads are stark and minimalist in the understated