Webpress Daily

Uncategorized

How Amazon and Jet.com spent their ad dollars this holiday season

After a huge TV advertising blitz that lasted through much of the past year, Jet.com removed itself almost entirely from the airwaves this holiday season as it turned its full attention to the digital space.
According to estimates from advertising tracking firm MediaRadar, the retail site cut out virtually all TV spending in the months following its sale to Walmart in August, while ratcheting up its online ad budget by a whopping 250 times what it spent in the same period the year before.
SEE ALSO: Facebook’s not alone: Twitter admits to overcharging advertisers
The firm says the exponential jump marks by far

Original Article