Machine learning will make sure no one steals your logo
A computer’s ability to accurately identify images is a white whale for many technology companies, from Baidu to Google.
One Australian startup has found a corner of the market to dominate, winning contracts with the European Union Intellectual Property Office (EUIPO) and IP Australia for algorithms that can detect and compare logos.
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TrademarkVision, which has support from Australia’s CEA Startup Fund, uses machine learning to support image searches that can identify similar trademarks.
Having a unique trademark or logo is vital, but many intellectual property registration bodies often require outdated forms