Buzzfeed launches first sponsored scripted series starring Ashly Perez
Buzzfeed has launched its first sponsored scripted series with Toyota Corolla.
Unfortunatly Ashly, a spin-off of the BuzzFeed Violet series, is a sitcom starring Ashly Perez, who is also the creative force behind the project.
“The best part about this development deal in general is it allows me to flex so many of my muscles at once,” Perez told Mashable.
Perez and Buzzfeed’s Ella Mielniczenko and Andrew Gauthier created Violet, the company’s first scripted character universe, in 2014 as a response to the lack of vibrant and diverse female characters present in digital media.
Since its inception, the channel has garnered over 2.9 million