The story behind the viral Polish Christmas ad that stole our hearts
LONDON — Each year, the run-up to Christmas is bursting with twinkly lights, festive music and Christmas adverts. And, every year, there’s always one advert that guarantees to reduce you to uncontrollable tears.
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This year, the most powerful advert didn’t come from big brands, like the UK retailer John Lewis or the clothing giant H&M.
The tear jerker of the season came from an erstwhile unknown auction website in Poland called Allegro. The advert hit 7 million YouTube views in 10 days. At the time of publishing this story,