Webpress Daily


The story behind the viral Polish Christmas ad that stole our hearts

LONDON — Each year, the run-up to Christmas is bursting with twinkly lights, festive music and Christmas adverts. And, every year, there’s always one advert that guarantees to reduce you to uncontrollable tears. 
SEE ALSO: This Polish Christmas ad has gone viral because, well, just watch it
This year, the most powerful advert didn’t come from big brands, like the UK retailer John Lewis or the clothing giant H&M. 
The tear jerker of the season came from an erstwhile unknown auction website in Poland called Allegro. The advert hit 7 million YouTube views in 10 days. At the time of publishing this story,

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