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Bigger than ever, VidCon breaks into the mainstream

The media and technology calendar traditionally has revolved around a few events: the Consumer Electronics Show, SXSW Interactive, Comic-Con and Cannes Lions. 
Now VidCon is making strong push to enter that established group. The event — for those who have heard of it at all — typically conjures thoughts of stampeding teens chasing YouTube stars. Backroom business deals, not so much.
Yet here we are. It’s 2016 and VidCon, which is happening at the same time as Cannes, is on the radar.
SEE ALSO: Lionsgate’s ‘Dirty 30’ and Netflix’s Miranda Sings show announce release dates at VidCon
“In the beginning, it was more of a

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