Businesses can now tell if a Facebook ad led you to shop at their stores
Facebook’s advertisers now have a better understanding of how much of your mall shopping might have been inspired by their ads.
The social network just rolled out a new feature that lets advertisers include an interactive map of nearby brick-and-mortar stores within their carousel ads — those slideshow-like promoted posts that must be swiped from side to side to view.
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Facebook can then track whether people who look at these ads on mobile actually visit the stores featured and hand that information over to advertisers. That is, as long